About Us

Solving Hard Problems, Together

We have spent our careers working at the intersection of technology, transformation, and real-world impact - often stepping into ambiguous, high-stakes environments where the path forward was not obvious.

The hardest problems are not technical - they are human.

Organizations do not struggle because they lack tools. They struggle because aligning people, incentives, systems, and execution is messy in the real world.

That is the work we do.

Why We Work Together

At this point in our careers, we are both deliberate about how - and with whom - we spend our time.

We have learned that the quality of the work is inseparable from the quality of the people doing it. The best outcomes do not come from "we could do that." They come from environments where there is real trust, shared standards, and a level of alignment that makes the work sharper, faster, and more meaningful.

That is what we have found in working together. We amplify each other - bringing different perspectives, but a shared expectation for clarity, honesty, and execution. And over time, we have realized the same is true of the clients and teams where we do our best work.

So we are selective. Not in a way that is exclusive - but in a way that prioritizes fit. We look for situations where there is a genuine pull to work together, where the ambition is real, and where the partnership feels like it will elevate everyone involved.

  • Decisions get made faster
  • Teams operate with more trust
  • Outcomes compound in ways that are not possible otherwise

That is the environment we look for - and the one we aim to create.

Keith

Keith has spent decades leading through complexity - guiding organizations through transformation, scaling teams, and navigating the realities that do not show up in frameworks or playbooks.

Strategy only matters if it survives contact with reality.

He has led in environments where stakes are high and clarity is scarce - helping organizations cut through noise, focus on what actually matters, and execute in a way that sticks.

Alyssa

Alyssa has spent her career operating at the edge of what is next - taking technologies that are early, ambiguous, and often overhyped, and turning them into systems that actually deliver value at scale.

Innovation only matters if it changes outcomes.

She has stepped into environments where the mandate was clear but the path was not - whether leading AI transformation across large enterprises or building systems under real-world pressure during moments of crisis.

She has led organizations of 120+, scaled 80+ AI pilots to thousands of employees, and built platforms that have impacted millions - including MyTurn, which helped prevent 1.5M COVID cases and save about 20,000 lives.

But the throughline is not the technology - it is execution. Her work sits at the intersection of product, technology, and leadership, translating ambiguity into direction, and direction into measurable impact.

What We Believe

The standards behind the work

We do work we are proud to stand behind - ethically, practically, and over time.

We care about outcomes, not optics. If it does not create real value, it does not matter.

We hold a high bar - for ourselves, for our partners, and for the work itself.

We say no to work that does not meet that bar, even when it is easier to say yes.

We believe how something gets built matters as much as what gets built.

We design for durability - systems, teams, and decisions that hold up beyond the moment.

We believe AI should make people more effective, not more replaceable.

We prioritize clarity over complexity, and honesty over comfort.

We believe great teams are built on trust, shared standards, and mutual respect.

We measure success by whether the work leaves the organization - and the people in it - stronger than we found them.

Let's Chat

We are not interested in AI as hype.

We are interested in what happens when it meets reality - messy organizations, competing priorities, and the pressure to deliver.

That is where we do our best work.