Resources & Insights
Practical frameworks, playbooks, and strategic insights for enterprise software leaders navigating AI transformation.
Playbooks & Self-Assessments
Free guides built from our methodology. Designed to be forwarded, shared with boards, and put to immediate use.
AI-First Enterprise Framework — Executive Summary
For CEOs, CTOs, and enterprise software leaders evaluating AI transformation.
Download nowAI Maturity Self-Assessment Detailed Report
For VPs of Engineering and product leaders wanting a scored benchmark with peer data.
The PRP Playbook: Replacing PRDs with AI-Ready Specifications
For product managers and engineering leads adopting AI-native delivery practices.
AI Pricing Model Transition Checklist
For CFOs and pricing teams moving from seat licences to outcome-based models.
The AI Governance Policy Starter Kit
For GCs, CISOs, and compliance leads establishing enterprise AI governance.
RealWorld AI
A practical guide to building AI products that work
By Alyssa Simpson Rochwerger & Wilson Pang
A comprehensive guide to building AI-powered products that deliver real value. Learn from practitioners who have shipped AI products at scale.
5,000+
Copies Sold
Rating
Top 100
ML Category
Praise for RealWorld AI
“Real World AI is a must-read for anyone looking to harness AI's potential responsibly. The authors bring a rare blend of practical experience and ethical insight.”
Rama Akkiraju
VP AI/ML, NVIDIA
“This book provides the clearest roadmap I've seen for building AI products that actually work. Highly recommended for product leaders.”
Marty Cagan
Partner, Silicon Valley Product Group
“A practical guide that bridges the gap between AI theory and real-world implementation. Essential reading for anyone building AI products.”
Shalin Mantri
AI Startup Founder, ex-Uber/Google
“If you are a businessperson thinking about how to take advantage of AI and machine learning, but don't really know where to start, what questions to ask, or how to empower your team--this book is for you. Alyssa and Wilson provide hard-earn...”
Kristen Connell
VP Marketing Technology and Operations, Humana | Former Blue Shield of California
“BLUF--bottom line up front--is a common acronym used in government, particularly in the defense and intelligence arena, to cut to the heart of a problem or situation, capture the options, and drive decision advantage. I use it often in my w...”
Dave Cook
Chief Technologist, AI and data solutions architect, Booz Allen Hamilton
Latest Insights
Strategic thinking on AI transformation — coming soon to Substack.
Why AI Transformation Fails Without Governance
Governance is not a compliance checkbox — it is the load-bearing wall of your AI programme. Without it, adoption stalls, risk accumulates, and the board loses confidence.
Coming SoonThe PRP Revolution: Beyond PRDs
Product Requirements Prompts change the contract between product and engineering. Here is why the industry is quietly making the switch and what it means for your team.
Coming SoonPricing AI Products: Five Questions Every CFO Should Ask
Seat-based pricing is dying. Outcome-based models are emerging. The transition is strategic, not just commercial — and the timing matters more than most companies realise.
Coming SoonStay ahead of AI transformation
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